This Sick Anti-Reservation TV Ad by Havells Fans Betrays Deep-Seated Hatred For Dalits

Vaibhav Wasnik

The way the higher castes use their control over indian media to create a narrative is really something. I mean look at this innocent sounding ad. Now, Indian reservation system is about giving representation to 85 percent of the population in the white collared jobs of the country, where their representation is miniscule, with majority of the jobs being controlled by the 15 percent higher castes, who even control the industries and all the other arms of the economic establishment.

Now what is this ad suggesting. A father will tell his daughter to not apply in a reserved category. And that is supposed to be some kind of social change according to the higher castes. Well, let us dissect the picture a little bit, with proper perspectives in the background. Now it is no secret that the cream of the country is eaten up by the higher castes and the back breaking work is done by the lower castes. In order to get a position in white collared jobs one has to be injected with the steroids of great coaching classes, better education, better support at home etc, which is still a monopoly of higher castes. So this ad implies that social change is when lowercastes do not take up positions of economic prosperity available to them, but let these positions be vacant and let the higher castes occupy these positions. Even if one can find a few lower castes who even had the benefit of proper education when competiting against an overwhelmingly larger number of higher castes with the same education, the possibility of ending up with positions anyway decreases.

So this is supposed to be an ideal dad, who wants his daughter to not get to the pinnacle of economic prosperity according to this ad. But then what about the owner of this havel company. I mean his son will surely be made owner of the company in the future, that too without regards of being talented or not. Somehow such a quota is cool. I mean his son will be sent to the best schools in the world, plainly because his father will be able to finance his education. That financial quota is all cool. I mean we have a perfect example in the Ambani’s today, who if were born among lowercastes would be selling tea just like their puppet Modi.

Next, these fans are sold to lowercastes, because finally lowercastes dont control any production in India. So this is the real naked slavery as far as India goes. The companies that supposedly sell the products to lowercastes also sell them narratives to make sure that they remain in positions of economic servitude and never challenge dominance of higher castes in the economic sphere. That is the magnitude of slavery that is what is India.

The immediate way to fight such a slavery is to ban such casteist ads. So please file a complaint here:




  1. What a spin you have given to the story! This ad indicates that this family does not want to make use of quota system any more, because it has grown out of its need. And remember- poverty is not limited to backward castes. There are so many prosperous people in the SC/ST community. Why give quotas to them?

    • Because money does not take away social discrimination. You think sc/st ias officers don’t face discrimination. There are so many complaints filed regularly against upper caste bosses.

      • I agree. But how does the current reservation system benefit them- those who are still facing discrimination in spite of getting the reservation benefits?

        • Because it’s about changing the power dynamics in the society. Empowerment through opportunity and ensuring representation at the highest rungs is one of the ways to upward mobility. It’s a slow process of change in a situation where denial of opportunity is the core problem. Eg: Although Obama has become the first black president in USA we still hear of violence and prejudice against African-Americans. However, representation has ensured that their voices are heard and an outward perception of prejudice is kept under control.

          • As Chirag Paswan said, the well-off Dalits should give up reservation so that their less privileged brethren can enjoy the benefits. And in this caste debate, we ignore one crucial point. It is not just the Brahmins who have subjugated the Dalits. A lot of the so-called OBCs are far more vile when it comes to casteism.

          • Yes, that is true. Discriminatory hierarchy exists within the lower castes as well (OBCs are different from Dalits ie. SC btw). I don’t consider Chirag Paswan as any authority, but the Supreme Court of India has recognised that economic factors cannot be applied to SCs and STs since the discrimination faced by them is much deeper and complex (eg: like you said obc discriminate against SCs as well). Now coming to the other part. Once say a Dalit person X gets reservation and becomes a clerk. His child shouldn’t get reservation. But when the child goes for interviews etc he is recognised as Dalit (surnames) and not given the job. He had education, money and merit, but was still discriminated. Does that make the discrimination he faced of any less importance? By this logic there will never be any Dalit representation in the higher posts because they’ll get confined to the lower post jobs where they have reservation. FYI we have no Dalit Supreme Court judges or Secretaries to Ministries.

          • You are assuming that discrimination against Dalits is rampant. It is there in some places, but not in jobs- specially in the Private Sector. There is hardly any chance of the child being rejected of a job just because of his Dalit surname, unless the job is in the unorganized sector (like the neighbourhood grocery store).

          • No, you’re assuming that it does not exist in private sector. I have dalit friends who prefer to be annoymous about their caste identity and have sanskritised surnames (Singh Kumar etc), in fear of not being promoted or assigned important tasks. One was told by a colleague that she would never marry sc or Muslim. But we can never hear such stories because no caste discrimination related mechanism exists in private sector, unlike government, and they can’t approach bosses due to being minority and clear lack of sensitivity. When caste exists in our private lives(like marriage) how will it not exist in professional and public life?

          • What you are talking about is social discrimination. Not professional discrimination. There is no discrimination when it comes to recruitment or promotion. The private sector has more important priorities at hand, than being concerned about the caste of an employee.

          • If you prefer to be ignorant of the relationship between social and professional discrimination, then we can’t discuss this anymore. FYI- varna system was a professional division based system that propogated social discrimination which in turn fed the professional discrimination. That’s how caste system evolved. Moreover, when people in private sector can be influenced by their prejudices regarding women and African-Americans, then how will caste not impact their recruitment ideas. To believe that it does not is just being naive and a caste apologist. You are also wilfully ignoring what my friends go through while working in the private sector because you just want to deny reservations irrespective of rational reasons. Bye.

          • This is such a typical argument, when there in nothing else to talk on. The varna system was started centuries back. That does not mean that it will still continue to linger in the workplace. Second, African-Americans are not Indians. An Indian will naturally be preferred for a job in the country. I agree that Indians are highly racist to African-Americans, but that is another discussion. Reservations are there for a rational reason. But the current system has made it a joke. The benefits do no go to those who actually deserve it, just because they are taken away by the people who do not really need them. You are wilfully ignoring all this. So let’s end the discussion here.

      • so SHE decided that the caste wont define her any more, because SHE can and wants to and not her father but the author blind in hatred did not even bother to see the add, people want to give a caste spin to everything else it doesn’t sell.

      • Social discrimination cannot be solved by quotas. People who are communists/liberals abuse and lump so called ‘upper caste people’ as monsters. So there is discrimination both ways. What are you doing about it. A state that calls itself egalitarian and just cannot abandon even a single citizen whatever caste/creed he/she might be.

  2. Rajani Ranjan

    What a bullshit interpretation. Why do you think reservations are required only on the basis of caste? I have seen meritorious students from the general category who could not get into colleges because of the want of funds which was being wasted on students who went through reservations. How can you question the girl’s belief if she thinks she can make it without reservations? You yourselt claim to tbe the most righteous person and assume everything on everyone else’s behalf. Look at things from a wider perspective instead of splitting hairs and concoting stories that the unreserved category is agaianst the well-being of the dalits. No one is against reservations, but the manner in which they are doled out and pseudo itellectuals like you cry wolf for nothing.

    • Divyanth Jayaraj

      Let the numbers do the talking. What percentage of lower-caste rich people unfiarly displace upper-caste poor people in college admissions? Even if such a thing does happen, anti-reservationists aren’t aware of the immense socio-political benefit taking place.

      When a rich Dalit gets admission into college through reservation, he/she is still inspiring and setting an example to his Dalit family and friends. Reservation isn’t meant to benefit the beneficiaries alone, but also uplift society as a whole.

      • Rajani Ranjan

        Read the comment once again. Why should caste be the criteria for reservation? And people need reservations during education and during jobs as well. And if that is not enough, they get crazy for appraisals as well. Once somebody has got reservation to study at a institute, he should be treated at par with the rest. What happens to merit? Their are plenty of occasions when seats in IIT went vacant reserved for the quota candidates just because they could not fulfill the minimum eligibility criteria or left the studies mid-way because they could not move at the same pace with the rest of the class.

        This 2013 report which will help you understand how on umpteen occasions, the quota candidates didnot do justice to the meritorious students. Mind you 769 is a huge number by any means for general category candidates.

        • Divyanth Jayaraj

          Seats going vacant because of reservation is a different issue altogether. But reservation due to caste should exist, so that society becomes more equal and people can truly prosper by merit. Right now, lower caste kids aren’t able to prosper among upper-castes. They face far too many challenges than they have to.

        • Divyanth Jayaraj

          Yeah, they left their studies midway due to personal problems generally faced by lower-castes. Once again, social privilege is at play here.

          • hahahaha….’personal problems generally faced by lower castes’….was it ‘that time of their month’?

          • Really unnecessary derogatory comment. Please remove/edit this. You have to win the debate by logically defeating the reservation crowd. Not by denigrating women in general.

          • Objection taken(?) The argument at hand, in my opinion, does not merit a debate since abolishing caste-based reservation is the LOGICAL, RATIONAL AND PRODUCTIVE way. Those who are saying the opposite are trying hard at playing the devil’s advocate and not being very good at it.

            An interesting debate however, stems from your objection. I think it is high time we stop associating the You-know-what attitude with periods and start taking it as a normal biological phenomenon. It is ironical that women demand a stop to discrimination due to periods and yet consider it an ‘izzat-lut-lee’ moment if someone, especially a male, jokes about the phenomenon. How is it that a period joke is denigrating women in general? Or how is it different from a pee or a fart joke?
            Do women, ‘in general’, have a feeling of denigration towards it? Or is it because we are yet to find a common biological occurrence unique to men all over the world, and hence the sensitivity towards the one that unites women?
            Just lighten up and let go. After all, that’s the point, isn’t it?

          • You, on the otherhand, are doing a fantastic job at reinforcing sexist and casteist stereotypes. Well done!

          • Elaborate.

          • So you admit reservations are not helping those it was supposed to help.

      • When a rich Dalit gets admission through reservation, he is stealing what is mean for the poor Dalit.

    • Reservations were meant to be only for 10 years even according to Ambedkar. The government must create harmony and cohesive atmosphere. It must not pit one section of society against the other. It must not rob one section and pay the other. Reservations just do that. The government is trying to hide its incompetence in uplifting the lives of the scheduled castes by giving them proper living space, health care and education. It just throws few crumbs through reservations so that people will consolidate and be vote banks.

  3. There is nothing wrong with the advertisement. people need to rise above caste prejudices

  4. The Ad shows the girl opting out of the caste system and not the father, Author is just blind with hatred and push caste into everything, he gives a link to complain on the ad, but where can I complain about the racist article?????

  5. Yogesh Choure

    शेम..शेम…हेवल्स ने फ़ालतु अ‍ॅड बनाया है…आरक्षण का मकसद लोअर कास्ट को अमीर बनाना नही है..बल्की प्रतिनिधित्व दिलाना है. हेवल्स वालो को पेहले आरक्षण का अभ्यास करना चाहिये.उसे क्यु लागु किया गया है..ये समजना चाहिये. आपके अ‍ॅड से या फ़िर किसिके उछलनेसे आरक्षण खत्म नही होने वाला. उसके लिये ये जानना बहोत जरुरी है कि कितने लोगो को प्रतिनिधित्व मिला है..जब तक वो नहि मिलता तब तक आरक्षण ऐसेही चलते रेहेगा..कोई कुछ भी कर लो. इसको खतम करना किसी भी सरकार के हात में नही है..सुप्रिम कोर्ट फ़ायनल है..और कोर्ट हमेशा आकडे मागेंगा. आपको कोर्ट को बताना पडेगा, साबीत करना पडेगा कि असलियत मे कितने लोवर कास्ट आज समाज मे प्रतिनिधित्व कर रहे है..वो भी आरक्षण के हिसाब से दिये गये % मे…अगर साबीत नही कर पाये तो कोर्ट लाथ मारके बाहर निकाल देगा…ये बात लोग समज नही पा रहे..और कुछ गंदी राजनीती करने वाले लोगो के बेहकावे मे आकर ऐसी मांग कर रहे है जो प्रॅक्टीकली ईंपोसीबल है..आर्थिक निकषों के उपर आरक्षण नही दे सकते..कोई भी आदमी रातो रात अमीर बनता है..और गरीब भी बनता है..कोन अमीर है..और कौन गरीब है..ये हम ट्रॅक नही कर सकते.. पुणे के सिर्फ़ एक अरेयामें १४००० करोड के व्यवहार बिना पॅन कार्ड के होते है..किसिभी अमीरी-गरीबी को ट्रॅक करने के लिये हमारे पास फ़ुलपृफ़ सिस्टीम नही है..और वैसे भी आरक्षण का और अमीरी-गरीबी का कोई वास्ता नही है..अगर किसी लोवर कास्ट वाले आदमी को लॉटरी लग जाये..और वो अमीर बन गया तभी जरुरी नही कि समाज ,उसेके साथ अच्छा बरताव करे..उसे हर के चीज मे अपने साथ शामील करे..और जब तक समाज वो नही करता तब तक ऐसे लोगो को प्रतिनिधित्व मिलना जरुरी पडेगा..और जब तक प्रतिनिधित्व नही मिलता तब तक आरक्षण चलत रहेगा…आरक्षण कोई गरीबी हटाव कार्यक्रम नही है…गरीबों के लिये अलग से योजना सरकार द्वारा लागु है..और वो सभी के लिये है..आप उसका लाभ उठा सकते है..पर आरक्षण को “गरीबी-अमीरी” जोडना बंद करे…वैसे भी बंद नही किया तो भी कुछ फ़र्क नही पडेगा..बस्स आपको तकलिफ़ होगी. फ़ायदा कुछ नही. क्यु की सुप्रिम कोर्ट आपके नेतावोंके केहनेपे आरक्षण बंद नही करेगा. और ईस बात को आपन जितना जल्दी समज लोंगे उतना आपके लिये अच्छा होगा.

  6. What nonsense writing and interpretation. 15% higher casts? Get your facts right boss.
    I, for one, didn’t use reservation though I was eligible.
    Have some shame, exposing your brains (or the lack of any) with such “writing”.

  7. Krishna Bora

    I can relate to this ad very well. Being raised in a defence family, I was oblivion to my caste, and always wrote it as General until the day when I had to apply for a medical college and turns out I have a caste certificate stating that I’m an OBC. My parents were doing the same like this father in the video did, but I am ashamed to use my caste as a qualification. I have enough certificates to prove my worth based on my talent, skills and intellect. Guess what, I didnt join a medical college, but got a chance to pursue my higher education from an institution which rules in the list of best colleges of India. I never saw the caste certificate again, and I have never used my caste to snatch opportunities. I never used a reservation or qouta at any point of my life, and trust me, economically, I’m doing quite well too.

  8. Nirmal Lal

    The Ant and the Grasshopper – modern version

    (I got this in an email today. Again, I am not claiming to have written this)

    Old version:

    The ant worked hard in the withering heat all summer long, building his house and laying up supplies for the winter.

    The grasshopper thought the ant was a fool and laughed and danced and played the summer away.

    Come winter, the ant was warm and well fed.

    The grasshopper had no food or shelter, so he died out in the cold.

    Moral of the story: Be responsible for yourself!

    Modern version:

    The ant worked hard in the withering heat all summer long, building his house and laying up supplies for the winter.

    The grasshopper thought the ant was a fool and laughed and danced and played the summer away.

    Come winter, the shivering grasshopper called a press conference and demanded to know why the ant should be allowed to be warm and well fed while others were cold and starving.

    CBS, NBC , PBS, CNN, and ABC showed up to provide pictures of the shivering grasshopper next to a video of the ant in his comfortable home with a table filled with food.

    America was stunned by the sharp contrast.

    How could this be in a country of such wealth, this poor grasshopper was allowed to suffer so?

    Kermit the Frog appeared on Oprah with the grasshopper and everybody cried when they sang, ‘It’s Not Easy Being Green.’

    Acorn staged a demonstration in front of the ant’s house where the news stations filmed the group singing, ‘We shall overcome’.

    Jeremiah Wright then had the group kneel down to pray to God for the grasshopper’s sake.

    Nancy Pelosi and Harry Reid exclaimed in an interview with Larry King the ant had got rich off the back of the grasshopper, and both called for an immediate tax hike on the ant to make him pay his fair share.

    Finally, the EEOC drafted the Economic Equity and Anti – Grasshopper Act retroactive to the beginning of the summer.

    The ant was fined for failing to hire a proportionate number of green bugs and, having nothing left to pay his retroactive taxes, his home was confiscated by the government Green Czar.

    The story ends as we see the grasshopper finishing up the last bits of the ants food while the government house he was in, which just happened to be the ant’s old house, crumbled around him because he did not maintain it.

    The ant had disappeared in the snow.

    The grasshopper was found dead in a drug related incident and the house, now abandoned, was taken over by a gang of spiders who terrorized the once peaceful neighborhood.

    Moral of the story: Be careful how you vote in 2019

  9. Upasya Goswami

    Bullshit in black and white….just read the comments below…much more informative than the boiling pit of goo above…

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